Dominica to Host the Caribbean Spa & Wellness Association Symposium on Marketing Strategies

first_img Sharing is caring! 27 Views   no discussions Tweet Share Spa & Wellness Centre. Photo credit: hotel-dvorak.czRoseau, Dominica – (July 7th, 2011)- Dominica, will host the second symposium of the Caribbean Spa and Wellness Association (C-SWA) on marketing strategies from July 12 – 13, 2011 at the Fort Young Hotel. The destination was selected for this regional meeting following a team effort from the Ministry of Tourism and Legal Affairs, the Discover Dominica Authority (DDA) and C-SWA Board Director, Lilian Piper. This symposium will showcase what Dominica has to offer in the health and wellness sector, and will provide guidance on the way forward in developing this market while in its infant stage. The Caribbean Spa and Wellness Association, in collaboration with Caribbean Export Development Agency (Carib Export), and with technical assistance from the DDA, expect local stakeholders and 40 persons from the private sector, CARIFORUM policy makers and international partners from around the Caribbean, the UK, Thailand and Germany to discuss a marketing strategy and way forward to brand the Caribbean as the world’s largest wellness and spa destination.  C-SWA has received US$800,000 in funding to become the leading support organization for Health & Wellness stakeholders. Research conducted by the Carib-Export indicates that the health and wellness sector is growing rapidly in the Caribbean. This sector translates dollars not only to the hoteliers and service providers, but also to the manufacturing and agricultural sectors.  C-SWA’s mission is to brand the Caribbean as the world’s largest Spa and Wellness destination of the world. For more information on Dominica, contact Discover Dominica Authority at 767 448 2045.Or, visit Dominica’s official website: www.discoverdominica.com or follow Dominica on Twitter and take a look at our videos on Youtube.center_img LocalNews Dominica to Host the Caribbean Spa & Wellness Association Symposium on Marketing Strategies by: – July 7, 2011 Share Sharelast_img

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