Organized by the Municipality of Tučepi and the Agency for Event Management and Experience Tourism, EX-ALTO, an expert meeting was organized this Thursday at the TUI BLUE Jadran Hotel in Tučepi “Tucepi & Makarska Riviera – destinations for sustainable tourism”In addition to representatives of local authorities Tučepi, tourist board, representatives and hoteliers from Tučepi, the meeting was attended by guests from the entire Makarska Riviera: WOT Hotels Croatia Nikolina Misir and Damir Lukić, Jakša Medić, President of Hotels Baška Voda, Zrinko Kamber, President Medora hotels and resorts, directors of tourist boards of the municipalities of Podgora and Baška voda, as well as organizers of the Makarska Jazz Festival, and many others. In addition to sustainability, the topic of the conference included the organization of tourist events, their measurability, success and efficiency. The goals that should and could be achieved for further development of the experiential offer of Tucepi, but also the entire Makarska Riviera, are highlighted, such as timely planning, expansion of thematic content from one place on the Riviera to the entire Riviera and transparent work on a single calendar of events for Makarska Riviera.Nikolina Misir, director of World Of TUI Hotels Croatia, pointed out that she was satisfied with the results of the season and added that TUI BLUE Jadran is a new product and still has a lot of potential for growth, especially in the off-season. “The average price of a high-class hotel room is influenced by the location itself, but also by the destination as a whole, so more active cooperation of the hotel with representatives of the local community is necessary to raise the quality of the entire destination and value. Egypt pointed out. “I am grateful for the invitation to this professional gathering and very interesting socializing with colleagues from the Riviera in the beautiful atmosphere of the Hotel Jadran in Tučepi. I supported the gathering and actively participated because I believe that all participants in the destination must be open to communication with colleagues, local partners and the community, especially for new ideas, reflections, initiatives. I have the highest expectations for proactive communication from local government bodies and self-government because their responsibility for the well-being of the community is the greatest. My message to everyone who makes decisions in creating tourism policy is that they must be brave, consistent, have a vision and be consistent in its implementation. Personally, I advocate that we all work together to revive the Makarska Riviera as a destination. ” Jakša Medić, President of the Management Board of Hotels Baška Voda, pointed out and added that together they are stronger, and the market expects and demands such strength from them.It is never too late for joint projects, said Zrinko Kamber, President of the Board of Medora Hotels and Resorts from Podgora, clearly and loudly at the beginning of his presentation, adding: “We at Medora Hotels are aware of the need to develop a common brand of Makarska Riviera and we will give great importance and support to this. This was a top-notch gathering with a great moderator with a very constructive discussion by all participants – in short the event of the week! Thank you to the organizers, all panelists and presenters for a pleasant and useful gathering. Now that this small, but perhaps the most difficult step is behind us, we will be happy to continue the initiative and work more specifically on certain specific topics, so he announced the continuation of the meeting soon in Podgora. “The project “Sacral-tourist route Tučepi” was presented by Ivan Samardžija and Ivan Tomeljak (Heritage Go Pro doo, Split), and the Mayor of Tučepi Ante Čobrnić invited all local partners to implement live parts of the project that can be a unique platform for sustainable adventure content in Tucepi, and attractive to the entire Makarska Riviera.