How to solve one of our main problems in tourism?The answer is simple, to offer quality, diverse, ie different and primarily authentic content. It is on this trail that a new tourist story is born in Istria – the bicycle race “My bicycle, my heritage”It is a combination of cycling tourism, gastronomy, cultural heritage as a new experience and content, ie an initiative ‘My bike, my heritage’ whose goal is for participants to learn about the history of the region and the untouched nature of central Istria through recreational sports.The Sports Association of the County of Istria in cooperation with the sports association Rog Cycling team is organizing a free MTB bike race called ‘My Sport Is Franja – My bike, my heritage’ on Sunday, 24.09.2017. which starts at 10.00 on the main square in Vižinada, and the program will be enriched by the performance of Istra Inspirita. The trail it will cross is the Parenzana route, a former narrow-gauge railway that many recreationists and nature lovers pass through today. During the route, they will be greeted by Istra Inspirit in one part, where the participants of the cycling race will be able to refresh themselves. ‘Istrian užance’ is a combination of music, dance and local ‘beside’ and Istrian customs.The goal is for the participants of the cycling race to get to know the natural, but also cultural and historical heritage of the Istrian peninsula, and for Istra Inspirit, the participants of the cycling race will revive Istrian customs in an experience called ‘Istrian horrors’. The result of this thematic cycling race will be a combination of cultural and historical heritage and sports, as a combination that will provide a different experience of inner Istria.My bike, my heritage – so simple and ingenious. It is an experience and a story that will be remembered and certainly the motive for coming to a tourist destination. It is fascinating how successful Istria is in attracting EU funds and how it packs it all nicely into a great tourist story. By the way, the entire project is organized as part of the European Erasmus + project, and other project partners are the Franja Marathon, My Sports Is Franja, the Grožnjan Mountain Bike Club and Triglav.Everything starts with the first step, so this great story about connecting trim, sports, culture and gastronomy, and I sincerely hope that this story will only grow and become a real motive for coming in the pre-season, and maybe this story and a positive example will encourage someone else to make a great blend of tourism, sports and culture, in some other way. Also, it is important to point out that not all events and stories need to be large, nor focused only on foreign tourists. Small and medium-sized events are also extremely important and make up the rhythm and soul of the tourist destination as well as those aimed at domestic visitors.You don’t always have to be terribly creative and look for some new “Big idea,” but it’s nice enough to put together and pack all the ingredients you have to get a great travel story. You know everything, content, experience and story are the main stars. Tell stories, our authentic stories.