Credit unions: Stop contacting, start connecting!

first_img 94SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bryan Clagett Bryan is on the executive team and singularly focused on driving revenue growth through a variety of new initiatives that help financial services and fintech become ever more relevant to … Web: https://www.strategycorps.com Details Too often I hear sales, service and marketing people state they wish they had more time and better ways to contact members, customers or clients. Well guess what? Contact is not enough and frankly, it’s not likely what any audience really needs or wants.If you are like me, you live in a fast-paced, multi-tasking world with a variety of demands that must be answered daily. Face it; you’re a little stressed out. By now, it would have been great if new technology made our lives a little easier. But has that been the case? Now that we’re all wired and on-demand, it just seems like we are getting busier and busier. Well perhaps, your members feel exactly the same way. And the last thing they want from you is more “contact.”“Contact” may be what we are all trying to escape. Seriously, do you want a salesperson to “contact” you? I think not. Like any of us, members have very specific needs, concerns and points of pain. I’d go as far to say that in the majority of cases, you likely have little idea as to what they are. That my friends, is a problem. I’d like to suggest that we stop “contacting” and start “connecting.” Connecting seems more meaningful, personal and perhaps emotional. For me, when I hear that someone wants to contact me, it implies that they want to do the talking. When they want to connect with me, it implies they want to do some serious listening. You can’t access member need without listening.In the commoditized world of retail banking, customer engagement has become a key differentiator. I love the word “connect” because it implies that there’s a connection occurring and it’s more meaningful and perhaps more emotional. Emotional connections often determine the strength and length of the member relationship and they drive passion, loyalty and advocacy. According to studies by Zappos, connecting with consumers on an emotional level is critical, because if you do, they will be 300% more likely to recommend you. You do want more growth, right?I believe that members require relevant engagement at appropriate times or moments. At Geezeo we often speak of “life infused financial experiences”, built around significant financial milestones, like getting married, having a child and buying a home. Yes, these are logical, important opportunities for credit unions to leverage via engagement and connection. But there are plenty of other ways to connect and many countless channels to leverage. Come to think of it, every transaction is an opportunity to genuinely connect, be it digital or face-to-face.  Let’s connect with members when they need us the most, on their terms.Stop contacting. Start connecting. Just keep in mind that the quality of your member engagements is much more important than the frequency.last_img read more

Take a Look at the Promotional Video for the Match B&H – Ireland (Video)

first_imgTonight at 8:45 p.m. in Zenica, our Dragons are playing the first match of the play-off for the Euro against the national team of Ireland.On this occasion, the Football Federation of B&H (NSB&H) prepared a promotional video in which we can see some of the past success and celebrations of our Dragons.Dzeko, Pjanic, Begovic and others tonight will try to win before the rematch in Dublin, and until the beginning of tonight’s match let’s remind ourselves to some of the goals of the Dragons from the previous period.Enjoy!(Source: klix.ba)last_img

Virat Kohli gives his thoughts on Sourav Ganguly appointment as BCCI head

first_imgAdvertisement 3cNBA Finals | Brooklyn Vsk5oWingsuit rodeo📽Sindre E7d6( IG: @_aubreyfisher @imraino ) t1iWould you ever consider trying this?😱ecepwCan your students do this? 🌚ep8Roller skating! Powered by Firework In what is a joyous news to the hardcore cricket fans and the casual fans in India, Sourav Ganguly now sits at the helm of Indian cricket as the president of BCCI.Advertisement Indian captain Virat Kohli had his say about the appoinment of one of the greatest former captains as the President.Advertisement “I congratulated him (Ganguly). It’s great that he has become BCCI president. But he’s not spoken to me about that (MS) yet. He will get in touch with me when he has to. I am sure I will go and meet him when he tells me to,” the Indian skipper said at the post-match press conference.Ganguly is also expecting to meet Kohli after the South Africa series. The meet will primarily be to discuss the possibility of Kohli skipping the Bangladesh t20 series for fitness purposes.Advertisement “I will meet him (Kohli) just like a BCCI president meets the Indian captain. It’s upto him to decide if he wants rest,” Ganguly told reporters. Advertisementlast_img read more

Despite breaking ground on D/N tests for India, Sourav Ganguly non-committal on 4 day…

first_imgImage Courtesy: Getty/PTIAdvertisement 9zfq1NBA Finals | Brooklyn Vs91svp9nWingsuit rodeo📽Sindre En6bn3l( IG: @_aubreyfisher @imraino ) a4diWould you ever consider trying this?😱fnhcCan your students do this? 🌚obydcRoller skating! Powered by Firework As the World Test Championship will kick off from 2023, the International Cricket Council(ICC) is already discussing on a reduction of the duration of tests from the current five days to four days. While The England and Wales Cricket Board (ECB) has spoken in favour of the four day tests, there have been a rise of counter arguments, with many preferring the legacy duration of five days. Now, Board of Control for Cricket (BCCI) president Sourav Ganguly has opened up on the matter.Advertisement Image Courtesy: Getty/PTIStarting from the 2023 World Test Championship, ICC is likely to trim down all further test series duration in the next decade, in an attempt to reduce the strain on cricketers they they usually face in a five day cycle.However, Ganguly believes at present, it is still very early to comment anything about the possible shortening of tests.Advertisement “First we will have to see the proposal, let it come and then we will see. It’s too early to say. Can’t comment just like this.” Dada spoke to reporters in an interview at Eden Gardens.Reminding the success of the Day Night test cricket, it too was subjected to criticism at an early stage. However, in the long run, day night tests have increased the inclination towards the game format, which turned out more spectators in test matches. The issue of bad lighting in matches is also gone, with the usage of floodlights during night time.Advertisement Although sounding new, the idea of a four day test has been tried and tested in the past. South Africa and Zimbabwe tried the concept for the first time in the history of the game in 2017.The most recent one took place between England and Ireland last summer. The test ended on day three, but an extension of 30 minutes was allotted on each day, that increased the total overs to be bowled to 98 from the usual 90.The England and Wales Cricket Board has come forward with a support for the idea of four day tests. “We’re definite proponents of the four-day Test concept but cautiously so,” an ECB spokesperson said in a recent interview.“We understand it’s an emotive topic for players, fans and others who have concerns about challenging the heritage of Test cricket,” the spokesperson added.While reducing the complexity of year around schedule of teams and also the workloads on players, the idea of four day tests will also free up around an estimated 40 days in a calendar year.Also read-An early look into the World Test Championship tableSA captain Faf du Plessis against idea of Super Series between Big 3 teams Advertisementlast_img read more