A lifelong love of African art

first_imgAfrican art has been a lifelong passion for Monni Adams, an anthropologist and researcher at the Peabody Museum of Archaeology and Ethnology who most recently has been working on African masks and their meaning in local culture.Adams publishes regularly and is the curator of an exhibit on masks at the Tozzer Library Gallery that runs through March 31. Those around her are amazed not just at her pace, but that she’s been able to maintain it at such a high level.Adams turned 90 in October, with a party and much fanfare at the Peabody, and says she doesn’t plan to stop anytime soon.Though Adams’ longevity has brought her attention, Peabody Director of Exhibitions Samuel Tager said it’s a mistake to define her by her age. As much as anyone he’s ever met, Tager said, Adams lives the life of the mind and is “occupied by ideas every single day.”“Age is an absolutely irrelevant thing for Monni,” Tager said. “She publishes the way someone trying to get tenure might.”Adams received a master’s degree in 1963 from Columbia University and a doctorate in 1967 on Indonesian art, which became the subject of her first book, “System and Meaning in East Sumba Textile Design.”She first saw Harvard in 1970 when she attended a conference at the University and has held a variety of faculty and research positions over the years. She taught art history at Columbia and the Massachusetts Institute of Technology from 1972 to 1974, and then in the mid-1970s was selected for a five-year position as an associate professor of art and anthropology at Harvard and a curator at the Peabody.She also taught at Wellesley College and the Harvard Extension School from 1980 to 1998. Adams curated a major exhibition in 1982 at the Carpenter Center, “Designs for Living: Symbolic Communication in African Art,” which presented an array of objects that typified art in Africa. From 1999 to 2001, she had an exhibit at the Peabody, “Heads and Tales: Adornments from Africa,” when she was the Hrdy Guest Curator at the Peabody. She was also a senior research fellow at the Center for the Study of World Religions at Harvard Divinity School from 2002 to 2003.The Tozzer exhibit, “Masked Festivals of Canton Bo (Ivory Coast), West Africa,” grew out of a year Adams spent living among the people of the dense forests in Liberia and the Ivory Coast from 1989 to 1990. The Canton Bo people conduct masked festivals to invite spirits to protect their villages, bless their crops, and improve fertility among their women. Adams published an article on the Canton Bo in 1993, examining women’s art — largely restricted to the faces of girls, the walls of houses, and the surfaces of pots — as a way of expressing their control of those areas in their otherwise male-dominated communities.Her most recent article, in the summer 2010 issue of African Arts, reviewed the mask work of the Mano people of Liberia and explores reasons why the creations of the neighboring Dan people tend to be displayed and written about more prominently.She recounts the career of medical missionary George Harley, who worked in the area and collected masks under threat of death. He amassed 247 Mano and Dan masks to the Peabody.Adams says an active lifestyle has paid off. She wakes each morning without aches and pains that plague some of her peers, and she takes no pills. She exercises regularly and lives less than a mile from campus, walking back and forth when the weather permits.“I’m so glad I found such an interesting subject to pursue that I can still think of articles to write,” Adams said. “It’s an unending source of ideas and insights as to how people live together.”last_img read more

West Florida Volleyball Rolls over Armstrong Atlantic 3-0

first_img Sept. 14, 2007 Box Score  HUNTSVILLE, Ala. – The UWF Volleyball team defeated Armstrong Atlantic 30-20, 30-19, 30-20, to win their first match in the UAH Country Inn & Suites Invitational in Huntsville, Alabama, on Friday. The victory was the Argos ninth 3-0 sweep this season as they improved to 10-2 overall on the season. Setter Madeline Gonzalez (Sr. / Puerto Rico) paced the Argos with 38 assists, and spread the offense around to 11 different Argos that recorded kills.Senior Outside Hitter Isabela Gualberto (Sr. / Brazil) led the Argo offense with 11 kills in 19 attempts, while Luciana Rapach (Jr. / Brazil) chipped in 10 kills in 16 attempts. The Argos made the most of their opportunities, as they connected on 50 kills in only 116 attempts. Meanwhile, Armstrong Atlantic (3-11) recorded only 32 kills in 113 attempts.The Argos were minus Freshmen starting Outside Hitter Chelsea Wilhoite (Jacksonville, Fla.), who sustained an injury in practice this week and may miss the next couple of weeks. However, Senior Danielle Spitzer (Birmingham, Ala.) stepped up and made the most of her opportunities by connecting on 7 kills in only 10 attempts and recording three blocks.”We did a great job with our personnel switches and didn’t lose any momentum” Coach Melissa Wolter stated in response to the fact that 11 different players had kills for her team. “Luciana (Rapach) is playing real well for us right now, and Danielle (Spitzer) had a very efficient match, as she did the right thing and executed very well on all her opportunities, and Madi (Madeline Gonzalez) again had a good match setting up our hitters nicely,” explained Wolter after the match.Defensively, the Argos stopped the Armstrong Atlantic attack with 5 blocks and 55 digs. Rapach led the defense with 13 digs, to go along with her attack percentage of .625. The Argos as a team hit .302 while Armstrong Atlantic hit only .106.West Florida plays again Friday evening in the tournament against Francis Marion. On Saturday, the Argos will play against UNC-Pembroke at 9:00 AM, and finish out the tournament against Arkansas Tech at 1:00 PM Saturday. All matches are being played at Spragins Hall in Huntsville, Ala. Print Friendly Version Share West Florida Volleyball Rolls over Armstrong Atlantic 3-0last_img read more

VFD and markets were top of mind at 2016 Beef Expo

first_imgShare Facebook Twitter Google + LinkedIn Pinterest In the barns, under the viaduct and on the trade show floor of the 2016 Ohio Beef Expo, two topics were dominating conversations between cattle producers. One of those topics was the new Veterinary Feed Directive, which goes into effect on January 1st of next year, the other was the declining market prices. The Ohio Ag Net’s Ty Higgins has more.last_img

Clover cover crop helping with weed control (so far)

first_imgShare Facebook Twitter Google + LinkedIn Pinterest After the trees are planted in the spring, a major source of summer labor on my family’s Christmas tree farm is weed control.Weeds can rob young trees of exposure to sunlight, moisture and nutrients. The first year of planting trees on the farm (many years ago) we did not emphasize weed control and lost nearly the entire crop.Since then my dad, brothers and I have spent countless hot, buggy, summer hours mowing between trees. This is most important in the youngest trees, which are also the easiest to mow off while riding on a mower. Imagine looking for an 8-inch tall tree in 8-foot tall weeds. Mowing takes considerable time and fuel and can also cause significant damage to larger trees by breaking branches and scarring the trunks. We do some spraying, which helps, but there are drawbacks and limits with that weed control method as well.As an experiment, we are trying a Dutch white clover cover crop planted ahead of tree planting. We have been told the Dutch white clover’s short stature and aggressive natureMowing between the trees is time consuming, costly and can lead to damaged or mowed-off trees. This is the first mowing of 2016 and the weeds are towering over the young seedings.This will likely need to be mowed 2-3 more times this year.smother weeds while allowing even the smallest trees exposure to the sun. The thick clover also holds in moisture, keeps the soil cooler and fixes nitrogen, all of which can benefit the trees.We seeded the clover in spring of 2015 for both the 2015 and 2016 tree crops. In the first year (last year) the clover got established, but the weeds still required regular mowing. This year, though, the clover seems to have really filled in and looks to be doing what it is supposed to do. So far, about the only plants competing with the clover are the dandelions, which are not a huge issue around the trees.The clover has the potential to save tremendous time and money if the clover eliminates the need for majority of the mowing and spraying. It could also really improve the quality and survival rate of the tree crop. I am very interested to see how the weed control holds up through the rest of the growing season and in coming years.last_img read more

How Recent Changes to Twitter’s Terms of Service Might Hurt Academic Research

first_imgTags:#NYT#twitter#web The Dos and Don’ts of Brand Awareness Videos audrey watters There is a lot to be learned from our tweets. Laugh if you will. Go ahead. But Twitter has become an important historical and cultural record. It’s a site for real-time news and information, to be sure. The stuff of history with a capital H. Politics. Natural disasters. Revolution. It’s a site that records our cultural history as well (is that history with a lower case H?). Ashton Kutcher. Charlie Sheen. The Oscars. Lower case or capital H – these 140 character exchanges have created an invaluable record for researchers looking at history, politics, literature, sociology. Such was the argument that Twitter made when the startup donated its archives to the Library of Congress. Tweets are important. They should be preserved, archived and accessible to scholars.But Twitter’s recent announcement that it was no longer granting whitelisting requests and that it would no longer allow redistribution of content will have huge consequences on scholars’ ability to conduct their research, as they will no longer have the ability to collect or export datasets for analysis. No Exceptions, Even for ScholarsThat’s the news that 140kit just had to break to its users. 140kit is an extension of the Web Ecology Project, a project that grew out of work at the Berkman Center for Internet and Society at Harvard Law School and one of the very first research efforts into the cultural and political influence as expressed via Twitter. The group’s research into Twitter’s role in the 2009 elections in Iran was, in fact, one of the very first looks into how Twitter may both shape and reflect social and political upheaval.140kit offered its Twitter datasets to other scholars for their own research. By no means a full or complete scraping of Twitter data, this information that the project had collected was still made available for download (for free) to researchers. But no longer.As part of the new Twitter terms of service, 140kit like other organizations can no longer offer exports of Twitter data for any purposes – whether that’s for profit or non-profit, whether that’s for developers or scholars. You could be writing the next killer app. Or you could be working on the final chapter of your PhD dissertation. (And let me interject right here and say that having your access to research data shut down as a PhD student is beyond devastating.) It doesn’t matter. Exporting Tweets now violates the TOS.Shutting Off Researchers’ Access to DataThese changes to Twitter’s TOS mean that 140kit, as a service, can no longer provide its datasets wholesale, even for academic purposes. “For many of our users,” the group says, “this effectively shuts them out of the ability to research the platform.”140kit has come to an agreement with Twitter, which according to Managing Director of the Web Ecology Project Devin Gaffney, means that some data will still be accessible to scholars. But not all the data. Rather than giving scholars the ability to download a particular dataset, 140kit will be able to offer researchers access to 140kit’s analytics. That’s not the same as having complete access, but as an academic group, it does sound as though 140kit will be as amenable as possible to scholars’ needs and be willing to consider what sorts of analyses people need in order to complete their projects.Nonetheless, Twitter’s changing Terms of Service, without exception to scholars, creates an obstacle to research. “This decision is almost certainly going to shut some researchers out,” says Gaffney. “Its a shame because Twitter’s clearly thinking about money and operational stability, which are necessary, but they aren’t considering the myriad number of PhD students that basically just lost their work, or the researchers that were close to saying something meaningful and now have no way to do it.” Gaffney says he sees a “rocky future” ahead for scholarship based on Twitter and says he hopes that the agreement he’s made with Twitter “will last enough time for people to actually continue doing work until whatever comes next.” Related Posts center_img Guide to Performing Bulk Email Verification Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Auditlast_img read more

Our Top-Efficiency Heat-Recovery Ventilator

first_img RELATED ARTICLES Providing Fresh Air in Our HomeCommissioning Our Heat-Recovery VentilatorDesigning a Good Ventilation System GBA Encyclopedia: Ventilation ChoicesAre HRVs Cost-Effective?Using a Glycol Ground Loop to Condition Ventilation AirHRV or ERV?A New Way to Duct HRVsVentilation Rates and Human HealthHow Much Fresh Air Does Your Home Need? Joseph Lstiburek: Just Right and Airtight Three operation settingsOur HRV has three speeds, plus an extra-low “away” setting. Labeled 1, 2, and 3, the primary settings can be custom-set to deliver between 29 and 218 cubic feet per minute (cfm). As configured on our system, Setting 1 consumes 18-20 watts, Setting 2 consumes 30-35 watts, and Setting 3 consumes 80-85 watts. The Away setting uses just 7-10 watts.There is a frost-protection cycle that goes on periodically in cold weather to prevent condensate from freezing in the heat exchanger core. This draws about 800 watts. The need for this can be greatly reduced by adding a ground-loop preheater. This circulates an antifreeze solution through a simple ground loop (tubing that can be buried along the house foundation during construction). Plastic ductsNearly as exciting as the superb energy performance of Zehnder HRVs is the ducting that is provided with them. The company produces ComfoTube ducting with a 3-inch outside diameter and 2.5-inch inside diameter. The outer surface is ribbed for strength and the inside is smooth for optimal airflow and quiet operation. The material is 100% high-density polyethylene, which is the most environmentally friendly plastic, in my opinion.The ducting diameter is small enough to fit in 2×4 interior walls. Because the airflow rate through the ducts is relatively low and sharp bends are eliminated, the airflow delivery is very quiet. In fact, noise control is a key feature of all Zehnder products, and this is one reason the HRV itself is so quite large.While some ducting systems for heating and ventilation are branched — with larger trunk ducts stepping down to smaller distribution ducts — Zehnder ComfoTube ducts are designed to be installed in a “home run” configuration, with a single, continuous duct extending from each supply and return diffuser all the way to the HRV. This feature also helps control noise, though it can make for a complicated spaghetti-like installation. Our Zehnder HRV delivers between 2.6 and 3.3 cfm per wattThe HRV we installed in our new house is a Zehnder ComfoAir 350 Luxe. This is a Swiss-made, highly efficient HRV utilizing a counter-flow heat exchanger. In fact, testing by the Home Ventilating Institute (HVI) shows it to be the most energy-efficient HRV available. The American division, Zehnder America, is off to a rapid start, with about 800 installations in North America since its launch several years ago, according to business development director Barry Stephens.There are various ways to measure the efficiency of HRVs. Apparent sensible effectiveness (ASEF) is the most commonly reported number for heat transfer efficiency. The HVI-listed ASEF of our Zehnder unit is 93% — which is among the highest in the directory (though not quite the highest).Another measure reported by HVI is the sensible recovery efficiency (SRE). This is a measure that corrects for waste heat from the fan motor that may be going into the incoming airstream, cross-flow leakage from the outgoing to the incoming airstream, and case leakage or heat transfer from the outside of the box to the airstream inside. These factors make it seem as if the heat transfer efficiency is higher than it really is; thus the SRE number is more accurate. With our Zehnder ComfoAir 350 the SRE is 88% — the highest that I found in the HVI Directory.In reviewing the HVI list of certified products, I found some other HRVs with higher ASEF values, such as a Broan-NuTone model with a listed ASEF of 95%, but that product had a SRE value of only 58%. With that product and most other HVI-listed models that have very high ASEF values, the SRE values are considerably lower, indicating that waste heat from high-wattage fan motors or other losses are boosting the ASEF values.Another measure of efficiency is how much air is moved per unit of electricity consumed. Here we can look at the cubic feet per minute (cfm) of air flow per watt of electricity consumption. With this metric, the Zehnder ComfoAir really shines, achieving a remarkable 2.58 to 3.25 cfm per watt (depending on the fan speed). The Energy Star criteria for HRVs to be listed as EnergyStar is 1.0 cfm/W, and most good HRVs have air-delivery efficiencies only in the 1.0 to 1.5 cfm/W range. I was able to find only a few others with cfm/W values exceeding 2.0.(Several Panasonic exhaust fans have higher cfm/W numbers; for example, the Panasonic FV-05VK3 is rated at 12.4 cfm/W. However, these fans do not provide any heat recovery.) In last week’s blog I reviewed some of the general strategies used for ventilating buildings — or not. This week, I’ll zero in on the types of balanced ventilation in which heat is recovered from the outgoing airstream to preheat the incoming fresh air. By the way, Eli Gould (the designer-builder of our home) and I will be leading a half-day workshop at the NESEA Building Energy Conference in Boston on Tuesday, March 4, 2014. In this workshop, “What Would the Founder of Environmental Building News Do? Adventures on the Cutting Edge of Green Building,” we’ll be reviewing product and technology choices, describing lessons learned, presenting data on performance, and discussing, in a highly interactive format, some outcomes from this project that can be applied much more affordably in deep-energy retrofits. This should be informative and a lot of fun. Registration information can be found here. A pricey applianceIn my opinion, Zehnder makes the best HRVs and ERVs (energy-recovery ventilators) in the world. But you pay for that quality and performance. The system we have, a Zehnder ComfoAir 350 Luxe with ten supply ducts and ten return ducts, with their respective registers and two remote controllers (for the upstairs and downstairs bathrooms), costs about $6,000. The geo-exchange loop, which we did not include, adds another $2,000.While this is a lot to spend on ventilation, this integrated whole-house ventilation system obviates the need for separate bath fans, which can cost $300 to $600, installed, and some of that extra cost will be recovered over time through energy savings during operation compared to standard HRVs.The super-quiet, highly dependable operation is a nice bonus.In next week’s blog I’ll talk about commissioning our HRV system. Two fans, two airstreamsAs noted last week, balanced ventilation requires two fans: one bringing fresh air into the house and one exhausting indoor air. By balancing these two fans and the airflow through their respective ducts, the house is maintained at a neutral pressure — which is important for avoiding moisture problems or pulling in radon and other soil gases.In a heat recovery ventilator (HRV), the two fans are in the same box, and they force air through a heat-exchanger core made of a corrugated plastic or aluminum. There are several types of heat exchanger cores in HRVs, and these affect efficiency and cost.HRVs can have cross-flow heat exchangers or counter-flow heat exchangers. With cross-flow, the incoming and outgoing air streams are typically at 90° angles to each other. The heat transfer efficiency is good but not great: typically 50% to 70%.With a counter-flow heat-exchange core, there is a longer pathway across which heat exchange occurs, so the efficiency is typically higher. Alex is founder of BuildingGreen, Inc. and executive editor of Environmental Building News. In 2012 he founded the Resilient Design Institute. To keep up with Alex’s latest articles and musings, you can sign up for his Twitter feed.last_img read more

9 days agoLiverpool legend Kuyt: Klopp’s squad better than 2008/09

first_imgAbout the authorFreddie TaylorShare the loveHave your say Liverpool legend Kuyt: Klopp’s squad better than 2008/09by Freddie Taylor9 days agoSend to a friendShare the loveLiverpool legend Dirk Kuyt says the current team is better than the 2008-09 squad.Managed by Rafa Benitez, the Reds finished second behind Manchester United that year with a squad featuring Fernando Torres, Steven Gerrard and Javier Mascherano.And Kuyt thinks Jurgen Klopp’s side will go one better this season.”We were very close to success,” Kuyt told Liverpool’s official website of the 2008-09 squad, “we just missed a small detail to go one step further.”With the likes of Stevie [Gerrard] and Jamie Carragher, Mascherano, Torres and other very good players, we just missed a little something.”If you see the build-up of the team of Klopp, you see it progressing every time and it looks like it’s now coming to success also in the Premier League. We were a particular team like that, only we couldn’t go one step further at that time.”Hopefully this team will do it because, in my opinion, this team now on the pitch is even better than ours.” last_img read more

AP Interview Chinese editor Hu Shuli steps aside not down

first_imgBEIJING, China – Some say China’s most prominent journalist is finished.Far from it, says Hu Shuli, founder of the financial magazine Caixin.Hu listened one recent afternoon to the theories floating in China’s chattering class about why she was handing over the editorial reins at Caixin, the only newsroom known for hard-hitting, investigative reporting in China — and dismissed them.“Laughable rumours,” Hu snapped. “I’m not stepping back or stepping down. You could say I’m stepping up.”In a rare interview with the Associated Press, Hu spoke bullishly about transitioning this month into a publisher role at the newsmagazine she co-founded in 2009, and about the prospects of the “Me Too” movement in China. She spoke more guardedly about censorship and declared Caixin as free as ever to conduct its signature muckraking reporting. China watchers say the space for independent journalism in the country, already one of the world’s most censored news environments, is fast vanishing under President Xi Jinping.“We always think there are stories to do and we don’t think, ‘maybe this environment should be better,’” said Hu. “We’ve always felt we could do anything we wanted. It was just based on what our priorities are.”Hu said she was handing the operation over to her long-time deputy Wang Shuo because of her age — she turns 65 this year. She will occasionally conduct major interviews and remain involved in major editorial decisions as an adviser to Wang, who she hired as a 25-year-old two decades ago.Known for her political savvy, for 30 years Hu has published scoops that uncovered corporate malfeasance and government corruption without repercussions while other journalists fell afoul of authorities and landed in jail. Her publication blew open the government coverup of the SARS epidemic in 2003 and has questioned countless deals among powerful companies, including state-backed enterprises.Caixin’s reshuffle comes shortly after Wang Qishan, an official widely seen as Hu’s longtime ally, stepped down from the Communist Party’s top leadership body, said Willy Lam, a political analyst at the Chinese University in Hong Kong.“Ms. Hu is famous for being supercharged, full of energy,” Lam said. “It’s difficult to believe she’s stepping aside because of age. It has to do with politics.”Hu declined to discuss her relationship with Wang and denied that political factors were behind her move. In any case, Wang appears to retain significant influence: he joined a parliamentary delegation this week amid speculation that Xi might soon name him vice-president.Still, at a time when Xi demands strict ideological discipline across Chinese society, particularly in sensitive industries like media, it remains to be seen if Caixin can continue to push the envelope. A liberal historical journal, Yanhuang Chunqiu, has been shuttered and influential online commentators silenced. Caixin made international headlines in 2016 when it published an interview with a Shanghai professor who criticized China’s tightening censorship, and, when censors moved to block the interview, Caixin disclosed the takedown order in an unusual show of defiance.Pressed nearly two years later, Hu shook her head, saying she doesn’t remember the incident.Even though she has not directed coverage recently, Hu said she is proud of her staff’s reporting on sexual harassment and the #MeToo movement in China. Discussion of the subject has sometimes been censored on Chinese social media or branded as a destabilizing foreign movement. But the story has gained some domestic traction, including reports by state-run outlets like the official Xinhua news agency, which Hu praised.“China also has this kind of problem … China had the ‘women hold up half the sky’ revolutionary slogan — but the actual situation, the actual status of women — I think is a very profound issue,” said Hu, adding that she wanted to do more to promote #MeToo.Hu said most of her energy will be focused on developing Caixin’s business model.In October the company became the first Chinese news company to erect a paywall, a decision Hu made based on the success of leading western newspapers. She declined to discuss subscription or revenue numbers, but acknowledged that online revenues are not yet considered “substantial.”Wei Wuhui, a lecturer of new media at Shanghai Jiaotong University who was asked by Hu to consult on Caixin’s paywall model last year, said the increasingly restrictive political atmosphere will affect Caixin. Apart from direct censorship, it will be hurt by the scarcity of young people willing to pursue journalism.“Even students studying journalism don’t want to do journalism now,” Wei said. “In a few years, the market for investigative journalism may not exist at all.”Never mind the naysayers, said Hu.Caixin has more fertile (and safe) areas than ever to investigate in China, she said.Wang ticked off financial crimes and environmental protection as beats where he plans to beef up staffing.A month after she officially relinquished the editor position, Hu still sat in her same corner office, her books and pictures untouched. Wang still works on a long narrow table with other editors in Caixin’s main newsroom of 400 people.Her advice for Wang was that “the opportunity is his to take now,” she said, adding: “And I’m still here.”last_img read more

Two die cleaning restaurants sewage treatment unit

first_imgNEW DELHI: Two persons have died and two others injured after they went into a kitchen treatment unit in a restaurant named Pirates of Grill in West Delhi’s Rajouri Garden.The police received a call at around 1:30 pm that four men who got down in the kitchen treatment unit have fallen unconscious. Soon, the team from the local police station and the Fire department reached the spot and tried to rescue the injured. However, Delhi Police said that since it was a kitchen treatment plant so sections of manual scavenging Act are not attracted. The bodies have been sent for the postmortem and the families of the deceased informed. Both the deceased have been the residents of Tagore Garden. Also Read – After eight years, businessman arrested for kidnap & murder”In the hospital, two men identified as Rakesh (45), and Ajay (19) succumbed to their injuries and two are admitted in the hospital. They have been identified as Pankaj and Raju. They all are members of Housekeeping staff of the restaurant,” said a senior police officer. Manual scavenging –a practice by which workers enter sewers and septic tanks to clean out excreta –has historically been connected to Dalit communities, making its prevalence another egregious case of caste discrimination. Though India banned the practice in 1993 and the law was amended to expand its ambit in 2013 , manual scavenging continues across the country. In 2018 alone, more than 10 people died in Delhi cleaning septic tanks. This February, the Delhi government flagged off a fleet of 200 sewer-cleaning machines, with the aim of eradicating manual scavenging in the Capital. “We have registered a case against the accused under relevant sections and the investigation has begun,” said a senior police officer.last_img read more

Morocco Alcohol consumption in decline

first_imgRabat- A recent study conducted by Euromonitor International revealed a decline in the consumption of Alcoholic drinks in Morocco.The London-based market intelligence firm said that “Morocco’s dire economic situation” continues to negatively impact the performance of alcoholic drinks and the decline of volume sales.“There was a consensus among Moroccan consumers that, in order to save money, it was necessary to reduce spending on all non-essential goods and leisure activities. As a result, there was a shift in alcoholic drinks consumption”, said the research’s executive summary about Morocco. The research suggested that the Moroccan government’s continuous increase in consumption taxes “had a strong influence on the activities of alcoholic drinks companies as volume sales recorded a significant decline terms in 2012. The tax increase, says the market intelligence firm, boosted unit prices in alcoholic drinks. Consequently, the consumption of alcoholic drinks declined during 2012 and the consumption of contraband and clandestinely produced products increased. Marjane’s decision to cease selling alcoholic beverages in its hypermarkets throughout Morocco was also a crucial factor in the declining performance of the industry.“The company embarked on this strategy in an effort to attract more families who refuse to shop in outlets which sell alcoholic drinks for religious reasons”, added the research.The report mentioned the leading position of Group des Brasseries du Maroc, a local player that dominates sales of Alcoholic drinks in Morocco due to the fact that beer is the alcoholic drink most preferred by Moroccans. The research hailed the Group’s excellent distribution network and strong brand name in maintaining its leading position in the industry.Euromonitor International is expecting a modest performance for the alcoholic drinks industry in Morocco in the near future “While there remains a great deal of uncertainty about the depth and duration of the current economic downturn, the future performance of alcoholic drinks in Morocco is expected to remain negative throughout the forecast period”.A previous Reuters report ranked Morocco as the number one exporter in the Arab world. The kingdom allocates 37 thousand acres of land for the cultivation of grapes and vines used in wine production.© Morocco World News. All Rights Reserved. This material may not be published, rewritten or redistributedlast_img read more