Friday is ‘no e-mail’ day in bid to boost staff creativityOn 13 Mar 2001 in Personnel Today Previous Article Next Article Comments are closed. Adebate over whether e-mails help or hinder employee creativity will be sparkedby research to be published in the European Journal of Social Psychology.OpenUniversity professor Dr Adam Joinson’s paper Cyber Psychology argues thate-mail communication can aid the creative process because it helps people putforward ideas without fear of being judged.Butfood giant Nestlé Rowntree and National Lottery organiser Camelot have bannedemployees from using e-mails on Fridays because of a belief that they caninhibit creativity.DrJoinson said his studies show that people are more likely to discloseinformation about themselves when communicating over the Internet than doing soface to face.Hesaid, “In an exercise such as brainstorming people tend to come up withmore ideas that when sitting face-to-face. They are not so self-conscious andnot so concerned about being judged. There is less social pressure toconform.”PaulKirkwood, a spokesman for Nestlé Rowntree, said the firm’s marketing directorAndrew Harrison introduced the e-mail ban on Fridays in a bid to generate moreideas and improve communication. Theban is compulsory for the marketing department, but only voluntary foremployees in the food division.Kirkwoodsaid, “He [Harrison] thought there would be a benefit to creativity byencouraging people to talk to each other rather than simply dashing somethingoff on e-mail.”Itis obviously better to talk to someone face-to-face sometimes rather than bye-mail where the nuances of what someone is saying can be lost.”Ithink there is a danger of travelling too far down the e-mail road. You get tothe stage where people e-mail each other when they are only two desksapart.”ByBen Willmott Related posts:No related photos.