Credit unions: Stop contacting, start connecting!

first_img 94SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bryan Clagett Bryan is on the executive team and singularly focused on driving revenue growth through a variety of new initiatives that help financial services and fintech become ever more relevant to … Web: https://www.strategycorps.com Details Too often I hear sales, service and marketing people state they wish they had more time and better ways to contact members, customers or clients. Well guess what? Contact is not enough and frankly, it’s not likely what any audience really needs or wants.If you are like me, you live in a fast-paced, multi-tasking world with a variety of demands that must be answered daily. Face it; you’re a little stressed out. By now, it would have been great if new technology made our lives a little easier. But has that been the case? Now that we’re all wired and on-demand, it just seems like we are getting busier and busier. Well perhaps, your members feel exactly the same way. And the last thing they want from you is more “contact.”“Contact” may be what we are all trying to escape. Seriously, do you want a salesperson to “contact” you? I think not. Like any of us, members have very specific needs, concerns and points of pain. I’d go as far to say that in the majority of cases, you likely have little idea as to what they are. That my friends, is a problem. I’d like to suggest that we stop “contacting” and start “connecting.” Connecting seems more meaningful, personal and perhaps emotional. For me, when I hear that someone wants to contact me, it implies that they want to do the talking. When they want to connect with me, it implies they want to do some serious listening. You can’t access member need without listening.In the commoditized world of retail banking, customer engagement has become a key differentiator. I love the word “connect” because it implies that there’s a connection occurring and it’s more meaningful and perhaps more emotional. Emotional connections often determine the strength and length of the member relationship and they drive passion, loyalty and advocacy. According to studies by Zappos, connecting with consumers on an emotional level is critical, because if you do, they will be 300% more likely to recommend you. You do want more growth, right?I believe that members require relevant engagement at appropriate times or moments. At Geezeo we often speak of “life infused financial experiences”, built around significant financial milestones, like getting married, having a child and buying a home. Yes, these are logical, important opportunities for credit unions to leverage via engagement and connection. But there are plenty of other ways to connect and many countless channels to leverage. Come to think of it, every transaction is an opportunity to genuinely connect, be it digital or face-to-face.  Let’s connect with members when they need us the most, on their terms.Stop contacting. Start connecting. Just keep in mind that the quality of your member engagements is much more important than the frequency.last_img read more

Alhaji Grusah okays Milovan Rajevac second coming for World Cup

first_imgKing Faisal club president Alhaji Karim Grusah is in full support of the decision to strengthen Ghana’s bench for the 2014 World Cup finals with former coach Milovan Rajevac.According to reports in the Serbian media, Rajevac has been approached by Black Stars coach Kwesi Appiah to serve as an advisor for the tournament.This move has split heads in the country despite Rajavac’s impressive record during his two-year stay.The Ghana Football Association is yet to take a decision on the matter but Grusah believes brining the Serb back on board will aid Ghana’s course.“The decision to bring him back is the best,” Grusah told GHANASoccernet.com“We talk a lot in Ghana including me. We were the reasons Milo (Rajevac) left Ghana. “My Romanian coach is doing well because I understand how to treat these foreign coaches. For me if the FA wants to do well in this year’s World Cup, they will have to stop listening to the media and do what they think can help the team.“Milo is experienced and Akwesi Appiah learnt a lot from him so what is wrong if the coach brings him on board? It will only to the betterment of the team.”The 60-year-old Serbian, affectionately called Milo in Ghana, guided the Black Stars to reach the quarterfinals of the 2010 World Cup finals in South Africa.last_img read more

Inuk woman details her fall into Ottawas sex trade to inquiry –

first_imgTom FennarioAPTN NewsThe hearings for the National Inquiry into Missing and Murdered Indigenous Women and Girls heard from an Inuk woman Tuesday who spent ten years in Ottawa’s sex trade.Mealia Sheutipik told the inquiry that she saw a murder when she was a young child and it took years to get over it.Her emotional testimony detailed how she ended up there and what Indigenous women need to do to get [email protected]@tfennariolast_img