Howard Lake | 24 June 2012 | News 24 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Tagged with: Community fundraising Digital Events Marketing mobile proximity marketing Trading Fundraising consultancy Positive Fundraising is encouraging charities to embrace the opportunities of proximity marketing by using an ‘Ad-pod’ to deliver marketing messages to nearby mobile phones for free.The device enables the transfer of content between mobile devices using the Bluetooth and WiFi signal. The transmission of the adverts is free for both the sender and receiver of the advert.The Ad-po can send a variety of messages to mobile phones, ranging from animated images, to videos and redeemable coupons.Ewan Hastings of Positive Fundraising believes there is a wide range of uses for Ad-pods, which weigh just 70g. These include:* distributing a campaign message at a fundraising event, festival, fete or show* asking for donations of clothes as people pass your charity shop* promoting an appeal or ask for volunteers as people pass your charity’s officeThe Ad-pod is particularly well suited to outdoor advertising since it can be carried by volunteers who can walk round an event or venue spreading the message further.Crimestoppers used Ad-pods in 2010 at events such as the UK Superbikes Championship at Mallory Park Race Circuit and Formula 1 at Silverstone. Volunteers walked around the events with a portable Ad-pod distributing Crime Awareness campaigns to the crowds. According to Crimestoppers and the event organisers, “the result was a significant drop in crime at these events”.Hastings, a fundraiser with over 18 years fundraising experience, said: “I see the real potential in it for charities as its uses to fundraising and campaigning work are limitless.”He said that this method of proximity marketing was not spam advertising “as using Bluetooth is an opt-in, permission based, way of advertising. A charity proximity marketing advert requires the customer to agree to receive it.”He suggests that the initial cost of the device could be covered in a funding application to a grantmaker keen to support new technology or by charging local businesses to use it to target their advertising.www.charityproximitymarketing.com Ad-pods offer to send charity messages to mobiles through proximity marketing AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
For father and son, Seth and Evan Turner, they traveled all the way from Texas, to hit the ice. TOWN OF FENTON (WBNG) — Hockey lovers are flocking to the Southern Tier for three weeks to play at Pond Fest. “It’s something about playing hockey outdoors, we don’t have the benefit of in Dallas. The kids want to experience that, so that’s probably a big reason why we just want to continue to come back here,” said Seth Turner. This year, more than 150 teams are participating in the event and organizers estimate about 10,000 people are expected to attend. It’s being held on North America’s largest refrigerated outdoor ice sheet. The event kicks off Jan. 11, with youth tournaments throughout the first weekend. Officials say, Pond Fest will be a chance for the community to get outdoors. “In the winter, we don’t have a lot of opportunities to come together. This is a place where you’re going to have thousands of people on the weekends, enjoying each others company, enjoying the fun, the outdoors, being healthy. That’s what I hope to see, a family-style event drawing people from far and wide,” said New York State Parks Commissioner Erik Kulleseid. “When this first started out, we were just trying to put a couple local teams together, have a fun weekend. Over the last five years, it’s been a complete evolution to what we have now,” said Tytus Haller, founder of Pond Fest. On Jan. 25, a special event will be held with fireworks, trail runs, snowshoeing, and of course, hockey. For more information on the event, head over to their website.